Rattlerz

Rattlerz is an engaging new candy-novelty product combining two types of candy to fit into the Baby Bottle Pop brand portfolio, leveraging sound and action for an engaging multi-sensory experience.

Rattlerz is a natural extension of the Baby Bottle Pop brand. Rattlerz playful appearance attracts kids at retail. The audible rattle sounds produced whaen shaken creates an engaging interactive edible experience. New manufacturing technologies and lines were added to exisitng factory through on-site China product development, manufacturing support and production start-up.

Rattlerz development was accelerated to meet major retailer resets, going from concept to front-end retail checkout racks in 6 months. Soon after its launch, Rattlers became one of the best selling retail non-chocolate front-end SKU’s.